Invitation to "Tawamureru",a disinterestedly innocent play ,which is a traditional way of daily enjoyment tracing to the Heian period in the 11th century in Japan.

On and On extends its basic function of producing audiovisual systems simply used for pleasure.Its current aim is to create an incomparably enjoyable space where man feels quite relaxed by "tawamureru".

- From indoor setup to outdoor scheme:

Human beings are naturally able to enjoy sound produced in living environment such as the notes comimg from birds ,streams of river,and patter of raindrops.
Our contemporaries,however,seemingly no longer retain this inherent mindset because of rampantly increasing fllod of noises arising from artificial and electronic sources.
On and On Style ,having been concentrating in producing audiovisual systems adapted to indoor style ,is currently developing new schemes for creating evolving space where images and audios closely respond to the changing needs in
daily life and housekeeping.Some of our suggestions include a proposal for establishing musical environment best suited for acheiving outdoor activities and also a plan to realize harmonization between audios and visuals.